Introductory Banner ad campaign for heavy-duty, 8-hour Sunscreen targeting extreme athletes. They link to new website, (under construction), which uses “cursor-touch technology” that lets you actually apply the lotion to reveal the images below.

Slider technology on banner ads, let you swipe from a sunburned athlete to a tanned one.

The first priority was their packaging. It was getting rejected by Distributors as “not nearly premium enough.”  So after 8-10 design explorations, we’re down to these three.

Next up:  The Website re-design, using new “touch-technology” that lets you literally wipe away the film over the image with your mouse, revealing tan, not burned skin beneath.

Digital ads play up the 8-hour protection and link to interactive website.

Tequila Corrido

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